Mike Grehan, VP and Global Content Director, Incisive Media, interviews SES Toronto 2011 keynoter, Tracy Smith, VP, Yellow Pages Group, about the evolving use of the Yellow Pages by advertisers. Tracy says Yellow Pages is currently in transition but very much vested in the online business. The majority of Yellow Page’s revenue comes from its online properties; these include yp.ca, Canada 411, Red Flag deals, Le Pac, and mobile applications as well. Tracy also says that the lead pages created for customers convert at a much higher level when compared to the customer’s existing website. Yellow Pages also makes its content available through its API, and by partnering with companies like Twitter, FourSquare, and Point, the company benefits from the creation of apps that benefit its advertisers and drives leads for its customers. Tracy also talks about Yellow Pages’ community of developers who’ve created what are called hackfests, whereby they develop applications and technologies for Yellow Pages that drive value for its advertisers. Tracy also discusses the growing use of local and mobile, and those applications that are using the Yellow Pages API, helping to drive search traffic. To learn more about speaking at SES Toronto, please visit: www.sestoronto.com
Amazon.comPrivate Pilot Test Prep 2021: Study & Prepare: Pass your test and know what...
Amazon.comPilot's Handbook of Aeronautical Knowledge: FAA-H-8083-25B (ASA FAA Handbook...
Amazon.comPrivate Pilots License Course (Private Pilots Licence Course) Flying Training
Amazon.comThe Big Book of Organic Baby Food: Baby Purées, Finger Foods, and Toddler...
Amazon.comKnowledge Encyclopedia Planet Earth!: Our Exciting World As You've Never Seen...
Amazon.comMy First Book of Baby Signs: 40 Essential Signs to Learn and Practice
Amazon.comAir Force Command Pilot Chrome Insignia #2 Photo License Plate
- You Can Make Your Dream of Flying a Reality
- Your Pilot’s License Can Help Mankind
- So You Want to be an Airline First Officer
- Some Flight Training is Better than Others
- Somebody Has to Fly the Goodyear Blimp
- Living and Breathing Your Desire to Fly
- It All Starts with Desire
- How to Pay for Your Dream
- Top 41 best Books for 1 year old our top picks
- What is The best Baby books our top picks